The Property Restoration Business can be a tough one. If you’ve ever felt this way, it isn’t you.  It’s the industry.  It moves fast with a lot of competition. Let’s touch on three (of many) sources of competition that play in to define every market’s leader.

1. Other Companies  
Your competition obviously includes other local restoration companies. This list includes independents with varying levels of sophistication and franchisees of national brands (also with varying degrees of quality).  We have to better-impress the market by being better than the competition.

2. “In-House” Competition
Sometimes this is a person that works for you. This employee seems to have errors and company sabotage down to an art form.  Been there?   A staffing system, among many logical systems and processes, will be necessary if you are to become a market leader.

3. Do-it-Yourselfers   
As prices rise and times are tough, some property loss victims look to save money by taking the DIY route.  Two things can curb this occurrence. First, resist partial jobs.   These never end well.  

Secondly, ask the question: “are we impressing customers on first contact?”  Are we learning THEIR needs or bulldozing them out of our way with our technical expertise and sales pitch?  Let’s make sure our marketing includes an awesome customer relations plan, complete with training and practice BEFORE we show up to the game.

Team Clark trains and develops you (and your key management staff) on key management skills in every facet of your company.  Without your best game plan, the door is left open for competition to move in and earn market share.  We don’t want that.